€ 32,90
Standing out and fitting in: achieving a balance between the need to translate content and localise websites to create/maintain a global online presence in today’s digital era. The necessity for product and content localisation has become more relevant in today’s digital era, as a result of the increase in global trade generated through the World Wide Web. In the case of online content localisation, it is inevitable that translation is a key factor in the preparation of a linguistically adequate text for cross-cultural information dissemination. To achieve an acceptable quality of text which is presented in a culturally sensitive manner and meets target user expectations the input of the professional translator cannot be overlooked.
Book Details: |
|
ISBN-13: |
978-3-330-06378-5 |
ISBN-10: |
3330063785 |
EAN: |
9783330063785 |
Book language: |
English |
By (author) : |
David Coldwell |
Number of pages: |
124 |
Published on: |
2017-04-03 |
Category: |
Media, communication |