Students perceptions of HIV/AIDS prevention strategies in South Africa

Students perceptions of HIV/AIDS prevention strategies in South Africa

Dialogue as a process toward students'' participation in HIV/AIDS message design

LAP Lambert Academic Publishing ( 2010-09-14 )

€ 59,00

Buy at the MoreBooks! Shop

In South Africa there are general studies that aim to understand HIV prevalence and specific surveys for target groups. However there is a gap in research that relates particularly to university students active participation in HIV/AIDS prevention messaging. This study explores the use of the Communication for Social Change (CFSC) theory with students at the University of KwaZulu-Natal, Durban. The study takes the form of a survey, using researcher administered questions with 400 students at two campuses to understand their perceptions of the ‘Abstinence, Be faithful and Condomise'' prevention strategy. Two focus groups were conducted at both campuses to further analyse the survey findings, with a particular reference to the use of dialogue to actively engage students in discussions about HIV/AIDS prevention messages. Students at both campuses explored the role dialogue could play to encourage student participation in the design of a new HIV/AIDS prevention message. Students strongly promoted a revision of this message which should include ‘accountability'' and ‘responsibility'' as part of the HIV/AIDS prevention strategy.

Book Details:

ISBN-13:

978-3-8383-2785-3

ISBN-10:

3838327853

EAN:

9783838327853

Book language:

English

By (author) :

Eliza Melissa Govender

Number of pages:

140

Published on:

2010-09-14

Category:

Media sciences