Testing Effectiveness of Edu-Enterntainment Health Focused Soap-Opera

Testing Effectiveness of Edu-Enterntainment Health Focused Soap-Opera

Exposure Length and Post-Discussion In Colombian Young Adults

LAP Lambert Academic Publishing ( 2009-12-22 )

€ 68,00

Buy at the MoreBooks! Shop

Entertainment-Education (E-E) interventions were evaluated using quantitative and qualitative methodologies to assess what specific variables may make more effective the communication strategy. Variables including length of the E-E serial drama and the post-viewing discussion sessions in their relation to cognitive, attitudinal and behavioral intentional outcomes were examined using experimental design and focus group discussions. It was predicted that the length of the E-E serial drama would impact the quality of the intervention. Likewise, it was predicted that the post-viewing discussion sessions would improve the quality of the intervention. It was concluded that the length of the E-E serial drama did not produce significant change in the overall efficacy of the intervention. However, the post-viewing discussion sessions when incorporated with the E-E drama series or telenovela did produce significant change in regards to cognitive, attitudinal and behavioral outcomes of the E-E intervention. Implication of the findings for future E-E interventions and recommendations for further study are enclosed.

Book Details:

ISBN-13:

978-3-8383-3466-0

ISBN-10:

3838334663

EAN:

9783838334660

Book language:

English

By (author) :

Jesus Arroyave

Number of pages:

176

Published on:

2009-12-22

Category:

Pedagogy