LAP Lambert Academic Publishing ( 2011-07-06 )
€ 68,00
This study investigated the Yoruba language newspaper, particularly, in relation to their development communication content. The study adopted, principally, the content analysis method, and as a supplement, stylistic analysis. The three newspapers content-analysed were: Gbohungbohun, Iroyin Yoruba and Isokan. Yoruba language newspapers are weeklies. A total of 125 editions of the newspaper, spanning eleven years (1986-1996) were sampled. Stylistic analysis of the newspapers was done at the following levels: the graphitic/graphological, the grammatical, the lexical and the semantic. The following are some of the findings: Development-oriented items constituted 27.4% of the entire editorial content of the newspapers analysed. Among other measures, 17.3% of these stories were placed on the front page; 16.4% the back page; and 66.3% the inside pages. The treatment given to development-oriented stories in the newspaper was considered to be fair. The newspapers disseminated their development messages mostly through the news genre. This genre constituted 66.9% of all development-oriented items content-analysed.
Book Details: |
|
ISBN-13: |
978-3-8454-0742-5 |
ISBN-10: |
3845407425 |
EAN: |
9783845407425 |
Book language: |
English |
By (author) : |
Abiodun Salawu |
Number of pages: |
176 |
Published on: |
2011-07-06 |
Category: |
Media, communication |