Media Ecology in Journalism: Traditional Media to Digital Media

My research investigates the adaptation strategies of senior journalists in the ever-evolving media landscape. My study employs a phenomenological approach in exploring the experiences of seasoned journalists and their approaches toward transitioning from conventional journalism to the modern digital landscape. Neil Postman’s media ecology theory is the theoretical framework for this dissertation. The theory postulates that the changes in media greatly influence communication, interaction, and human perception. The research commences by investigating the historical context of journalism, taking into consideration the shift to digital media from print and broadcast media. Such a shift has brought about profound opportunities and challenges for journalists. Subsequently, the literature review covers the effect of digital media on the practice of journalism, the rise of citizen journalism, the evolving role of journalists, as well as the challenges resulting from the proliferation of information.