EVALUATION OF THE COMPARISON BETWEEN DIGITAL MARKETING STRATEGIES

This evaluation examines the differences in digital marketing strategies employed by local and international companies. It focuses on how each approach influences consumer engagement, brand visibility, and overall marketing effectiveness. By analyzing various case studies and metrics, the study aims to identify key strengths and weaknesses of both strategies, offering insights into best practices for optimizing digital marketing efforts. The findings will provide valuable recommendations for businesses seeking to enhance their digital presence in a competitive marketplace.