NEWS-SEEKING PATTERNS OF ACADEMICIANS AND ADMINISTRATORS OF AIOU

The main purpose of this research is to investigate the newspaper reader''s liking for different news patterns by the academicians and administrators of Allama Iqbal Open University. Information is obtained by using a wide variety of both informal and formal sources; i.e. human sources, internet and Mass Media. Keeping in view its nature and requirement to explore and examine the difference in news-seeking patterns of academicians and administrators of AIOU. The news-seeking patterns studied with respect to the selected aspects, namely; educational development, national and international affairs, politics, health, and job hunting as well as articles and editorials in relation to the selected variables of occupation, age, and qualification.