supply chain "from gate to plate"

In the realm of economic growth, markets may provide the incentives to profit maximizing participants to develop new technologies, products, resources of supply, new markets and methods of exploiting them. Agricultural marketing acts as an agent of rural development. Moreover, agricultural marketing will play a coordinating rule, steering supply and demand with respect to place, time and form utilities. If the production system works efficiently, it produces suitable incentives to meet consumer's needs more accurately in terms of type, quality and quantity of supply. Production is thus adapted to the need of consumers in response to price signals transmitted by the marketing system