THE EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT ON STUDENTS'

The objective of the study is to examine the effect of customer relationship management strategy on students’ satisfaction in private colleges in Hawassa city. The study employed explanatory sequential research design with a mixed research approach. The study employed both primary and secondary data which collected using structured questionnaire and key informant interview. The study involved a total of 362 private college students and eight key informants using multi stage sampling procedure. It employed both quantitative and qualitative data analysis methods. The finding of the study revealed that there is satisfaction among students on those services provided by private collages in the city administration.