INVESTOR READINESS

The book aimed to assess the factors influencing the investment readiness of women-owned micro, small, and medium enterprises (WMSMEs) in Malawi, with the goal of identifying barriers and proposing interventions to enhance their preparedness for investment. This study will contribute to structuring an enabling environment assisting women entrepreneurs and, hence, serving the national and international goals for reducing gender inequality and economic empowerment of women according to UN Women, 2020. The findings from the study indicate that access to formal financing, the evaluation of financial products and capacity-building programs, the impact of regulatory complexities, and strategies for the improvement of the entrepreneurial ecosystem can significantly enhance the investor's investment readiness. The results of the study also suggest that tailor made financial services for women are key, more enhanced literacy programs, women mentorship, networking opportunities, tax incentives, gender inclusive policies, and grants and subsidies, and recognition of successful women owned enterprises.