Importance of innovation in tourism and hospitality industry

The travel and hospitality industry has been delivering great service for a long time. Tourism is one of the greatest global industries, improving according to the continuous changes in tourism trends and consumer preferences. It is this need to change that makes the concept of innovation a vital concern for tourism firms of all sizes – they need to stand out from the strong competition with successful and profitable operations. However, the importance of innovation has long been underestimated in service activities.