Internationalisation of the business through Direct Response TV

Internationalisation of the business through Direct Response TV

LAP Lambert Academic Publishing ( 2013-01-07 )

€ 79,00

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Direct Response Television led to more interactive relationship between the customer and the supplier. This industry is more than flexible, innovative and is a great challenge for entrepreneurial achievements. Sublimated review of data, case studies and business approaches about DRTV as an excellent opportunity for the entrepreneurial activity based on research in one of the most successful companies in the world.

Book Details:

ISBN-13:

978-3-659-31260-1

ISBN-10:

3659312606

EAN:

9783659312601

Book language:

English

By (author) :

Gordana Andonovska

Number of pages:

208

Published on:

2013-01-07

Category:

Business management