Media use and identity construction among Russian immigrants in Canada

The book explores the role of media use (in both Russian and English) in the process of integration of middle-aged highly educated Russian immigrants in Canada. The study combined a cross-cultural psychology model of acculturation strategies (Berry, 1997) with a media type consumers’ model (Adoni et al., 2006) to reveal the role of media consumption in the process of identity construction. The results of the study demonstrate that consumption of media is one of the factors that might affect the success of integration. However, other factors also need to be taken into account.