Perceived Service Quality in Indonesia University Settings

In today''s competitive environment, where all student have many options opened to them, factors that enable educational institutions to attract and retain students should be seriously studied. Higher education institutions, which want to have competitive edge in the future, may need to begin searching.This book, therefore provides information for higher education marketers in understanding certain cues which can lead to higher students perception of quality and value to achieve competitive advantage to attract, retain and foster stronger relationship with students.