VISUALIZATION OF COLOR FROM SCENT

Over the past decades scent/perfume became part of the apparel industry and many brand names introduced perfumes with their lines. With this boom in popularity there was a need to study scents and their correlation with color. Since there is no literature available on scent vs. color correlation and whether people visualize color while smelling scents, this information could be a useful reference for those who are developing marketable products. This book provides information on visualizing color through scent and brings the smell and color onto the same perceptual platform by introducing fragrance scent/color coding. Results show that people visualize certain color while smelling certain scents. The analysis and the findings of this book will open new perspective for those who never thought that scent is connected with our vision and has an impact on us. Fragrance color coding could also benefit manufacturers/distributors, marketers of perfume products, advertising agencies, chemists developing perfume formulas, and psychologists identifying color correlation, smell, and human reaction.