The mechanism of formation innovations marketing potential

The monograph is devoted to the solution of scientific and applied problems of the development of scientific and applied positions of the marketing innovations research of the mechanism to form the marketing potential of the most promising innovations by machine-building enterprises. It is proved that within the marketing information systems the concept and methodology of functioning of market innovations research require the development, which covers the entire innovation cycle. It is shown that the development of the theoretical foundation of the formation of the marketing potential of innovation engineering in terms of the growth of entrepreneurial risks is becoming the main source of economic activities efficiency increase.