Transcending the Physical Body: the Influence of E-Sports on Digital Fashion

The research paper investigates the effect that competitive gaming has on digital fashion as well as the opportunities and threats that come with the implementation of virtual garments in the fashion system. Highlighting the link between the two industries, it is questioned, how can the technologies and dynamics of e-sports influence the development of digital fashion and do they allow (or not) transcending the physical body? The study conceptualizes and explores a unique opportunity for the fashion industry, offering an innovative approach on integrating digital fashion in the contemporary fashion practices. Expanding on the theoretical framework, we illustrate that e-sports and their audience is the key to a seamless inclusion of the digital fashion. The study sheds light on how technology allows these two industries to transcend the physical body and provides a critical evaluation from both practical and philosophic points of view. Presented at the Global Fashion Conference 2020, this research paper has been granted the Award of the Best Research on Innovation.