Customer Satisfaction with Online Retail Transactions - 2023

Although maximum income of online dealing comes from business-to-business trade, the practitioners of business-to-consumer trade should not lose their confidence. Researchers and practitioners of e-commerce regularly struggle to develop an improved vision into consumer behavior. Along with the development of E-retailing, scholars continue to explain E-consumers' behavior from diverse perspective. Many of the studies have assumptions which are based on classical models of consumer behavior, and then study the validity of e-marketing.