MARKETING INNOVATION 5.0: Charting New Horizons

A unique array of marketing strategies, newly evolved concepts related to business management, social science, and technology can be establish in this edited book. The authors of this collection have submitted their own original works in response to the current needs of researchers, academicians, and students. These contributions will undoubtedly benefit the entire research community. This edited book includes 10 chapters that are articulated on the Marketing Innovation 5.0: Charting New Horizons. These chapters give readers a thorough understanding of a variety of research topics, including digital marketing, influencer marketing, green marketing, integrated marketing framework, social media analytics, product innovation and cause-related marketing strategy, block chain technology in marketing, consumer behavior and consumer perceived value, and the future of customer engagement. This book aims to cover a wide variety of topics on various types of marketing that are widely utilized by practitioners because marketing is used more frequently in both academia and business.