The Marketing Mosaic: Unveiling the Impact of Modern Marketing

The Marketing Mosaic: Unveiling the Impact of Modern Marketing

LAP Lambert Academic Publishing ( 2024-06-17 )

€ 43,90

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Welcome to "The Marketing Mosaic: Unveiling the Impact of Modern Marketing." In this book, we embark on a journey to explore the multifaceted world of modern marketing and unravel its profound impact on businesses, consumers, and society at large.Marketing is no longer confined to traditional channels and tactics; it has evolved into a dynamic and interconnected ecosystem driven by technology, data, and innovation. From the rise of digital marketing to the ethical considerations in advertising, each chapter delves into a different facet of the marketing mosaic, offering insights, case studies, and practical guidance for navigating the complexities of today's marketing landscape.Whether you're a seasoned marketer seeking to stay ahead of the curve or a curious observer interested in understanding the forces shaping consumer behavior and market trends, this book aims to provide valuable perspectives and actionable insights.

Book Details:

ISBN-13:

978-620-7-80480-1

ISBN-10:

6207804805

EAN:

9786207804801

Book language:

English

By (author) :

Ruby Jindal

Number of pages:

68

Published on:

2024-06-17

Category:

Media, communication