MERGER/ACQUISITION AND STRATEGY

MERGER/ACQUISITION AND STRATEGY

A Case of Business Model: From AT&T to at&t

LAP Lambert Academic Publishing ( 13.08.2009 )

€ 79,00

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In the name of Alexander Graham Bell, what happened to the phone company? This book utilizes the transformation of “AT&T – Cingular – at&t”, as a case to delineate the function and influence of the telecommunication industry in today’s changing business environment. This book describes the impact of merger, acquisition, branding and re-branding on corporate management in line with Triple-Bottom-Line (TBL) and Corporate Social Responsibilities (CSR) management theories. One question considered by the text concerns merger: “Is it a strategy?” This book, as a guide book, can be used for business executives who are interested in model construction for business management in Strategy, Decision- Making, Marketing, Customer Management and Supply Chain Management. This book, as a case study, can be used as supplemental material for both business major undergraduates and MBA students in courses such as Strategy, Decision-Making, Marketing, Customer Management and Supply Chain Management.

Kitap detayları:

ISBN-13:

978-3-8383-1083-1

ISBN-10:

3838310837

EAN:

9783838310831

Kitabın dili:

English

Yazar:

Jiangning Zhao

Sayfa sayısı:

260

Yayın tarihi:

13.08.2009

Kategori:

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