Retail in Brazil

In order to advance into the international market field, the retailing organizations from emergent markets must be prepared to compete strongly with the global companies in their market of origin. The retail sector, practically synonymous of human contact and relationship, tends to incorporate technology in its operations more and more. Those facts have direct relation to the maturing of the retail and the growth of its strategic importance within the society and for the business. Seeking to contribute with new practices of management in retail, the book “Retail in Brazil: Trends and Perspectives” approaches an analysis of Brazilian retail, its trends and possible strategic actions that are being adopted on an emergent market. The themes presented as chapters certainly represent a significant addition to directors, managers and researchers from the retail market. The reader will be provided the knowledge of how the sector has behaved in a period with high inflationary taxes, various economic crises and the book presents strategies of growth in the contemporary context.