Impact of Organizational Technological Change on Communication Climate

Impact of Organizational Technological Change on Communication Climate

Impact of Technology on Awareness, Perception, Attitude, Adoption, and Satisfaction in Higher Learning Institution

LAP Lambert Academic Publishing ( 29.04.2011 )

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In educational institutions the introduction of a new technology will affect students’ communication climate namely, awareness, perception, attitude, adoption, and satisfaction. This study was conducted to investigate the impact of the implementation of the Free Wireless Connection (FWC) in IIUM, towards the students’ communication climate. The study was based on the assumption that the usage of FWC will positively influence the communication climate and its dimensions. The data was collected from 300 undergraduate students to test four main hypotheses. The findings showed that there were no significant differences on the students’ FWC usage and the level of their communication climate based on their gender, nationality, and academic division. However, the FWC implementation dominantly creates higher awareness among students compared to their perception, attitude, adoption, and satisfaction. And lastly, students’ FWC usage positively influences their overall communication climate. It would appear that the FWC usage can predict students’ communication climate, where higher FWC usage leads to higher level of communication climate.

Детали книги:

ISBN-13:

978-3-8443-3259-9

ISBN-10:

3844332596

EAN:

9783844332599

Язык книги:

English

By (author) :

Ayub Ilfandy

Количество страниц:

108

Опубликовано:

29.04.2011

Категория:

Медиа, коммуникации