Customer Experience as a strategic differentiator

Customer Experience as a strategic differentiator

Research in the retail banking industry

LAP Lambert Academic Publishing ( 24.05.2011 )

€ 79,00

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Services and retail organisations are searching for the sustainable strategic differentiator in their industries. Research has shown that focusing on the total customer experience can lead to this differentiation and competitor advantage. Organisations need to understand their customers, what their deep needs and wants are, how to measure the total customer experience and what the expectations of customer are.

Детали книги:

ISBN-13:

978-3-8443-9656-0

ISBN-10:

384439656X

EAN:

9783844396560

Язык книги:

English

By (author) :

Adri Drotskie

Количество страниц:

340

Опубликовано:

24.05.2011

Категория:

Реклама, маркетинг