Mobile Payment Acceptance Among Chinese Consumers

Mobile Payment Acceptance Among Chinese Consumers

Examining Factors Influencing Adoption and Usage of Mobile Payment Systems in China

LAP Lambert Academic Publishing ( 24.10.2024 )

€ 43,90

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This study explores the acceptance of mobile payment among Chinese consumers, focusing on the key factors that influence adoption and usage. It examines technological, cultural, and economic aspects that drive consumers to embrace mobile payment systems. The research highlights the growing prevalence of mobile payments in China, driven by convenience, security, and integration with daily life. Understanding these factors can help businesses and policymakers enhance mobile payment services and better cater to consumer preferences.

Kitap detayları:

ISBN-13:

978-620-8-22588-9

ISBN-10:

6208225884

EAN:

9786208225889

Kitabın dili:

English

Yazar:

Pradeep Paraman
Xu Fengwei

Sayfa sayısı:

68

Yayın tarihi:

24.10.2024

Kategori:

İşletme