Issues and Challenges of Consumer Financing in Pakistan

Consumer finance serves as the source of financial stability and uplifts the economic and social status of the household. This research is based on qualitative study and up to some extent on quantitative base too. The major objective of this study is to gain insights of consumer financing from a consumer perspective. At the same time, the study investigates and analyzes the defined rules and regulations for banks and for consumers during the time of obtaining the loans from banks and well as from other financial institutions