Employee Retention: An Indian Perspective

This textbook is intended for both academic and professionals level in management and education. This book tries to explore the underlying factors of job retention of the employees of both the IT sector and marketing. In India, people more frequently changes their jobs specially the IT and marketing professionals. An employee leaving a company causes several central and collateral damages to the company which affects their productivity. In this book, authors tries to explore the personality and organizational factors which has an impact on the retention in indian corporate scenario.