Electronic Commerce Usability

Electronic Commerce Usability

Investigating Aspects of Electronic Commerce Browsing

LAP Lambert Academic Publishing ( 15.05.2010 )

€ 79,00

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This book investigates whether usability aspects affect the design and development of the browsing experience in e-commerce applications. The book is limited to the generic e-commerce activities and does not address the financial perspective. As background the book studies the e-commerce domain, interaction design and systems development methodologies. Within a quasi-experimental research design the study then developed two experimental websites to test the hypotheses that usability principles of consistency, structured information and navigation affect the users of a website: one adhering and one violating these principles. Respondents were required to record their perceptions of both using a questionnaire. The study’s found that usability issues had a minimal influence on the perceived success of the websites. It is thus only one of many factors that needs to be considered in the design and development of a successful e-commerce website, and cannot be treated as an isolated add-on. This book has been written in a non technical fashion. Managers, computer systems developers, usability engineers, electronic commerce companies and researchers will find this book of interest.

Kitap detayları:

ISBN-13:

978-3-8383-0042-9

ISBN-10:

3838300424

EAN:

9783838300429

Kitabın dili:

English

Yazar:

Shawren Singh

Sayfa sayısı:

384

Yayın tarihi:

15.05.2010

Kategori:

İnternet