Toward Preservation of the Traditional Marketplace

In the world of borderless, cultural distinctions smear and places look and feel the same. Cultural manifestation can be found by distinctions and interactions among shopping environments in Bangkok, Thailand--a colorful place for shopping and a huge marketplace of everything. This is an empirical investigation into the phenomenon of shopping in a variety of shopping environments from the most traditional to the newest. This work uses psychological approach to explore the environments and people''s interactions, to assess the reaction quantitatively and to qualitatively explain the relationships. Those who wonder about cultural attachment to the traditional marketplaces and those who doubt the international attractions toward the world of modern mall would equally be fulfilled by this book.