VIETNAMESE CATFISH INDUSTRY

The Vietnamese Catfish industry expects to earn USD 1.5billions from Pangasius export in 2010, and keep increasing to USD 2,3 billions in 2020, being the largest supplier in the world. This book endeavors to journey with its readers through the various parts of the Vietnamese catfish supply chain, in a comprehensive, but easy to read analysis. The huge loss of farmers and an extreme shortage of raw material in the later of the year 2008, expanding to 2009 was an alarm for Vietnamese farmers/processors to take a deeper look at their production and supply chain, to understand the underlying situation. The book reveals that, the lack of integrated supply chains and often low technological infrastructure for production, combined with investment decisions being based on word of mouth rather those well research facts, leave room for improvement. In other words, despite the industry's large volume and annual value, the vertical parts of the supply chain portray little cooperation. On the condition that the supply chain is strategically rebuilt and improved, Vietnamese catfish industry is absolutely capable of further expand its position in the global market.