UNDERSTANDING STRATEGIC COMMUNICATION SKILLS

The book looks at the skills that are involved with strategic communication. Where techniques and strategies are a hallmark in analyzing communication to achieve a positive aim. This book talked about a whole lot of issues involved in strategic communication with emphasis on some vital elements of communication skills that hitherto established an understanding in communication parlance. The book addressed strategic communication issues in seven chapters: Strategic communication skills, Strategic in house media, Crisis management and Strategic communication, strategic planning, management plans, public relations, applying strategic communication as well as strategic communication decision.