Globalization and the Rise of “Haier”

Globalization and the Rise of “Haier” adopts a combined perspective of intercultural/ international communication and organizational communication as it investigates how Haier Group—a leading China-based,transnational company—has discursively and strategically cultivated an organizational environment that fosters strategic organizational change in an age of globalization. Theoretical positions guiding this qualitative, discourse analysis study include: the nexus of the global and the local,glocalization, transculturation, hybridity, organizational communication and organization/corporate public discourse analysis. To reveal the impact of globalization on organizational communication in a primarily non-Western context, this study takes an interpretive-oriented approach. This book is significant as it demonstrates, from both a Chinese viewpoint and a Western perspective, how a non-West based corporation has entered the economic realm of the West and the globe thereby adding to the scant numbers of empirical studies on this topic. One contribution of this book is the author’s “insider” Chinese view of the impact of Confucianism on organizational communication practices in P.R. China.