Effect of Globalization and Marketing Strategies on Firm

The effect of globalization on marketing strategies is no doubt a burden with uncertainties and anxiety born out of the determination of nations to overcome the obstacles and challenges of the future.However, the research work is meant to provide and explain some of marketing strategies at global level and how such strategies could benefit other nations. Though, globalization benefits developed economy to underdeveloped economy, however, both stand to benefit more at the long-run.