Brochureware and Beyond

Brochureware and Beyond

Case studies of consultant-developed small business web sites

LAP Lambert Academic Publishing ( 25.05.2009 )

€ 68,00

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Brochureware and Beyond examines how small business owners work with web development consultants during the process of designing and implementing a web site. Four engagingly written, detailed case studies illuminate how roles and responsibilities are negotiated between business owner and web developer, and analyze the influences shaping the content and functionality of the end-product. The author argues that to get beyond brochureware with their web sites, small business owners and their web development consultants need to think more strategically and work more collaboratively.

Kitap detayları:

ISBN-13:

978-3-8383-0164-8

ISBN-10:

3838301641

EAN:

9783838301648

Kitabın dili:

English

Yazar:

Janene Carey

Sayfa sayısı:

196

Yayın tarihi:

25.05.2009

Kategori: