Repurchase intent in the Experiential Context

Repurchase intent in the Experiential Context

Using an operations and marketing perspective to invesitgate the cultural performing arts

LAP Lambert Academic Publishing ( 14.09.2010 )

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The purpose of this thesis is to undertake theory development and testing particular to re-purchase intention in an experiential service context, specifically the cultural performing arts. This thesis aims to contribute to the field of service research by drawing from methods and theories offered in both service operations and services marketing fields. This thesis is structured in the journal paper format with each of the chapters representing each of the five journal papers.

Kitap detayları:

ISBN-13:

978-3-8383-2758-7

ISBN-10:

3838327586

EAN:

9783838327587

Kitabın dili:

English

Yazar:

Margee Hume

Sayfa sayısı:

220

Yayın tarihi:

14.09.2010

Kategori:

Reklam, pazarlama