LAP Lambert Academic Publishing ( 22.12.2009 )
€ 68,00
Entertainment-Education (E-E) interventions were evaluated using quantitative and qualitative methodologies to assess what specific variables may make more effective the communication strategy. Variables including length of the E-E serial drama and the post-viewing discussion sessions in their relation to cognitive, attitudinal and behavioral intentional outcomes were examined using experimental design and focus group discussions. It was predicted that the length of the E-E serial drama would impact the quality of the intervention. Likewise, it was predicted that the post-viewing discussion sessions would improve the quality of the intervention. It was concluded that the length of the E-E serial drama did not produce significant change in the overall efficacy of the intervention. However, the post-viewing discussion sessions when incorporated with the E-E drama series or telenovela did produce significant change in regards to cognitive, attitudinal and behavioral outcomes of the E-E intervention. Implication of the findings for future E-E interventions and recommendations for further study are enclosed.
Детали книги: |
|
ISBN-13: |
978-3-8383-3466-0 |
ISBN-10: |
3838334663 |
EAN: |
9783838334660 |
Язык книги: |
English |
By (author) : |
Jesus Arroyave |
Количество страниц: |
176 |
Опубликовано: |
22.12.2009 |
Категория: |
Педагогика |