An overview of buying habits of America''s growing demographic segment

An overview of buying habits of America''s growing demographic segment

Hispanic Consumers, Their Buying Pattern by Country of Origin and the Impact of Advertising and Promotion on their Sales

LAP Lambert Academic Publishing ( 06.06.2010 )

€ 68,00

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The dissertation examines how consumers of Mexican American and El Salvadoran American backgrounds are influenced when it comes to both advertising and promotion in their purchase decision''s. The study highlights both the differences and similarities between two distinct Hispanic market segments. The study discusses how the English and Spanish language influences each segment in their purchase decisions for both advertising and sales promotion. The Mexican American and El Salvadoran American segments'' preference for retail purchase locations are examined. Additionally, both segments were analyzed for their preference for brand in relation to price.

Kitap detayları:

ISBN-13:

978-3-8383-4272-6

ISBN-10:

3838342720

EAN:

9783838342726

Kitabın dili:

English

Yazar:

Scott Goldberg

Sayfa sayısı:

168

Yayın tarihi:

06.06.2010

Kategori:

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