Moving from Practice towards Science

Moving from Practice towards Science

Defining Go-To-Market model and setting it up to turn potential into profit

LAP Lambert Academic Publishing ( 19.07.2010 )

€ 49,00

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Moving from Practice towards Science - Defining Go- To- Market model and setting it up to turn potential into profit was written in 2009 as a response to the challange within high tech IT firms to organize their sales and marketing resources to achieve maximum market leverage. Managers across industries and across borders are struggling with expensive yet growth-limiting sales channels. The authors have come up with a set of solutions to Go-To-Market challenges managers are wrestling with; solutions grounded and explained in a way compelling to most executive managers.

Детали книги:

ISBN-13:

978-3-8383-8446-7

ISBN-10:

3838384466

EAN:

9783838384467

Язык книги:

English

By (author) :

Mauritz Börjeson
Andreas Pettersson

Количество страниц:

104

Опубликовано:

19.07.2010

Категория:

Менеджмент