Premier League Pricing

This book explains the current and possible future spectator ticket pricing strategies of clubs from the English Premier League (EPL), the world‟s most successful football league. It shows what variables and considerations EPL clubs use when deciding what prices they should charge for their tickets. Possible future pricing strategies will focus on those currently used in the airline and hotel industries, namely revenue management and dynamic pricing. Its primary goal is to investigate whether dynamic pricing could be utilized as a future ticket pricing strategy for English Premier League clubs, and if so what are the benefits and how could it be achieved? The book has three central sections. The first introduces a theoretical framework for a systematic approach to strategic pricing. The second section uses that framework to investigate how EPL clubs construct their ticket pricing strategies and from what basis of information they use to formulate these prices. The third section focuses on future possible strategies and whether dynamic pricing could be utilized by EPL clubs.