Managing Complexities of Complementarity and Strategic Fitness

Managing the complexities emerging from the strategic initiatives undertaken to create complementarity and strategic fitness of a firm’s strategies is a paradox that still confounds most of the contemporary business executives. This book provides critical elaborations on how to create strategy complementarity and fitness whilst also identifying and diffusing the incompatibilities and complexities that often emerge to undermine a firm’s overall capabilities to respond to the unfolding industry and market discontinuities and uncertainties.