LAP Lambert Academic Publishing ( 11.04.2016 )
€ 98,90
This study investigated the practice of library web site (LWS) management, seeking crucial factors for the formatted of the identified management approaches. The LWS role was set as a crucial aspect and it was reviewed and examined with the LWS management approaches. The a priori limited LWS role in the terms of the serving/marketing perspective seemed that it operated harmoniously with the quite poor management practices, operating usually the LWS publishing as a project under a possible one-off cycle perspective, and the relatively poor understanding of the web publishing on behalf of library web managers or library administration. The investigation of the context brought out a crucial factor – the involvement of the parent institution in the management of the LWS -, which was not taken into account by previous studies and to this initial research design; whilst it seems essential for the understanding of the practice.
Детали книги: |
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ISBN-13: |
978-3-659-85973-1 |
ISBN-10: |
3659859737 |
EAN: |
9783659859731 |
Язык книги: |
English |
By (author) : |
Ioanna Zorba |
Количество страниц: |
440 |
Опубликовано: |
11.04.2016 |
Категория: |
Другое |