THE EFFECT OF CUSTOMER SATISFACTION ON LOYALTY

THE EFFECT OF CUSTOMER SATISFACTION ON LOYALTY

A CASE STUDY OF FIRST ALLIED SAVINGS AND LOANS LTD

LAP Lambert Academic Publishing ( 18.03.2010 )

€ 49,00

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THE BOOK SEEKS TO HIGHLIGHT THE RELEVANCE OF ENSURING CUSTOMER SATISFACTION. IT FOCUSES ON THE SERVICE INDUSTRY AND THE ELEMENTS OF CUSTOMER SATISFACTION.AFTER READING THIS BOOK, IT IS EXPECTED THAT OUR ATTITUDE TOWARDS CUSTOMERS AND POTENTIAL CUSTOMERS WOULD BECOME A POSITIVE ONE. THE STUDY ALSO SOUGHT TO THROW MORE LIGHT ON WHAT LOYALTY AND IMPORTANCE IN THE SERVICE INDUSTRY. THE READER AT THE END WOULD APPRECIATE THE COMPOSITION OF LOYALTY.

Kitap detayları:

ISBN-13:

978-3-8383-5181-0

ISBN-10:

3838351819

EAN:

9783838351810

Kitabın dili:

English

Yazar:

MALCOLM BRIMPONG

Sayfa sayısı:

88

Yayın tarihi:

18.03.2010

Kategori:

Reklam, pazarlama