Role and Importance of Reputation Management

This report provides a review and evaluation of the reputation management in the Dialog Axiata PLC. In the first part of the report, it has conducted a critical evaluation of the role played by the reputation and its purpose of applying to the Dialog. With the emergence of the importance of reputation management in the world, it has become to a debatable scenario in which, number of academicians and practitioners have contributed to the theoretical development of reputation management through their insights and views. Number of models and concepts such as, Fombrun’s reputation quotient, Aaker’s personality scale, Stakeholder analysis, and brand equity were evaluated.