Examining the behavioral intentions of cruise tourists

Examining the behavioral intentions of cruise tourists

A quantitative analysis using structural equation modeling.

LAP Lambert Academic Publishing ( 18.01.2019 )

€ 39,90

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The purpose of this study is to identify the dimensions of experiential quality and investigate the interrelationships among experiential quality, experiential value (emotional value and functional value), trust, corporate reputation, experiential satisfaction and behavioral intentions perceived by cruise tourists. A multi-dimensional and hierarchical approach is used to examine the relationships between these higher order constructs.

Kitap detayları:

ISBN-13:

978-613-9-98948-5

ISBN-10:

6139989485

EAN:

9786139989485

Kitabın dili:

English

Yazar:

Hung-Che Wu
Ching-Chan Cheng
Chi-Han Ai

Sayfa sayısı:

56

Yayın tarihi:

18.01.2019

Kategori:

Reklam, pazarlama