Media, Culture and Society: An Overview

Media has become a part of our self and it is mandatory to know its origin, its characteristics and its uses. It is necessary to understand how we use media to gratify ourselves and how it has made changes in the society right from the origin. This book gives an overview of how media, our society and culture are interlinked and how it has changed our core values and beliefs. The integration of various types of media and its impact on the society in communication, advertising and many more aspects are discussed.