A Data‑Centric Examination of Factors Shaping Digital Viewing Choices

Yagneshkumar Patni, Shamina Ansari - ISBN: 978-620-9-59956-9

Understanding What Attracts and Retains Today’s Digital Viewers

Yagneshkumar Patni, Shamina Ansari - ISBN: 978-620-9-54576-4

Supriya H, Shaila M, Anitha Dayakar - ISBN: 978-620-9-54336-4

Jim Schnell - ISBN: 978-620-9-51266-7

Mansi Patel, Vilas Patel, Meet Shah - ISBN: 978-620-9-54064-6

A Systematic Review

Ramandeep Vig, Amrita Puri, Amit Kumar Srivastava - ISBN: 978-620-9-56368-3

KHUSHI SHETTY, Ajay Rao HT - ISBN: 978-620-9-54592-4

Dr. Shubhada Bedse, Dr. Amit Ajmera - ISBN: 978-620-9-52272-7

Kedar S M, Krishnakumar U - ISBN: 978-620-9-57793-2

Evidence from Risk-Adjusted Performance Measures

Noel Daliwala - ISBN: 978-620-9-41556-2